Xemex Swiss Watch - an unconventional team heading success

The vision a marketing expert and a designer had four years ago has become reality. Thanks to the growing popularity of the line, Xemex watches are now distributed in countries in Europe, North America and Asia. The Museum of Modern Art New York even is part of the distribution net. Simplicity, unity and clarity are the three basic design principles that Ruedi Külling applied in developing the Xemex line. Both Xemex collections are well thought out down to the last detail. The most noticeable attributes of Xemex watches are clean lines, easy to read dials and hands and a comfortable fit for the wearer. All of Xemex' watch components - from the stainless steel, gold and platinum cases to the dials, hands and bracelets - are made to Xemex' specifications. Only quality Swiss movements power Xemex watches. Xemex will introduce Chronometer Chronograph watches for both the Offroad and Avenue Collection at the Basel fair 1999. Xemex Swiss Watches are available internationally at prices ranging from 550.-- to 5000.-Swiss Francs, with either an automatic or a quartz movement.