Press release

The Longines Prize for Elegance got under way in Rome today in its new configuration.

28 May 2004

The Longines Prize for Elegance got under way in Rome yesterday in its new configuration.
The Prize is awarded on the basis of performance posted at four out of the eight competitions of the Nations Cup - the leading event of the Super League, newly created by the International Equestrian Federation (FEI). These are the CSIO Piazza di Siena in Rome (Italy), CSIO Schweiz in Lucerne (Switzerland), The Longines Royal International Horse Show in Hickstead (United Kingdom) and finally the CSIO Barcelona in Barcelona (Spain). Over 40,000 Swiss francs in prize money will reward the female and male competitors judged the season's most elegant riders.

The members of the jury of the Longines Prize for Elegance at the CSIO Piazza di Siena in Rome are: Tosca d'Aquino, famed Italian actress; Gigi Marzullo, well-known Italian journalist; Cesare Croce, current president of the Italian Federation of Equestrian Sports; Alessandro Maspes, CEO of MKA Communicazione Integrata, organizator of the CSIO Piazza di Siena; Yolande Perroulaz, Member of the Management Board of Longines and International Communication Manager, and Gian Carlo Prevosto, Longines Brand Manager for Italy.

Yesterday and today, they are focussing essentially on the talent, charisma, presence, and turnout displayed by the competitors, their horses as well as the harmony between rider and mount to choose the most elegant riders at this initial 2004 competition, counting for the final attribution of the Longines Prize for Elegance.

A new departure this year is that both the public in attendance and the Internet community are invited to cast a vote for the election of the most elegant female and male riders of the competition and enter a draw to win one of the Longines watches presented at the CSIO Piazza di Siena, namely a chronograph from The Longines Olympic Collection.

For further information, please contact us.

Longines Public Relations, St-Imier, Switzerland
Mireille Frick, Phone +41 32 942 52 41, Fax +41 32 942 52 39,

Jessica Kürten and Juan-Carlos Garcia, first leaders of the newly established ranking for the Longines Prize for Elegance Longines - official timekeeper of the CSIO Piazza di Siena, May 27th - 30th 2004 Saint-Imier (Switzerland) / Rome (Italy), May 28th, 2004

The six members of the Longines Prize for Elegance jury, headed by the famous Italian actress Tosca d'Aquino and journalist Gig Marzullo, selected Irish amazone Jessica Kürten and horseman Juan-Carlos Garcia as the most elegant and stylish competitors at the 2004 CSIO Piazza di Siena, staged in Rome. Both are now leading the race for the yearly prize-money from over 40'000 CHF. Elegance reigned supreme at the Piazza di Siena, both on stage and in the audience, to witness four days of outstanding sports performances.