The Longines Prize for Elegance got under way in Rome today in its new configuration.
28 May 2004
Prize for Elegance got under way in Rome yesterday in its new configuration.
The members of the jury of the Longines Prize for Elegance at the CSIO Piazza di Siena in Rome are: Tosca d'Aquino, famed Italian actress; Gigi Marzullo, well-known Italian journalist; Cesare Croce, current president of the Italian Federation of Equestrian Sports; Alessandro Maspes, CEO of MKA Communicazione Integrata, organizator of the CSIO Piazza di Siena; Yolande Perroulaz, Member of the Management Board of Longines and International Communication Manager, and Gian Carlo Prevosto, Longines Brand Manager for Italy.
Yesterday and today, they are focussing essentially on the talent, charisma, presence, and turnout displayed by the competitors, their horses as well as the harmony between rider and mount to choose the most elegant riders at this initial 2004 competition, counting for the final attribution of the Longines Prize for Elegance.
A new departure this year is that both the public in attendance and the Internet community are invited to cast a vote for the election of the most elegant female and male riders of the competition and enter a draw to win one of the Longines watches presented at the CSIO Piazza di Siena, namely a chronograph from The Longines Olympic Collection.
For further information, please contact us.
Public Relations, St-Imier, Switzerland
The six members of
the Longines Prize for Elegance jury, headed by the famous Italian actress
Tosca d'Aquino and journalist Gig Marzullo, selected Irish amazone Jessica
Kürten and horseman Juan-Carlos Garcia as the most elegant and stylish
competitors at the 2004 CSIO Piazza di Siena, staged in Rome. Both are
now leading the race for the yearly prize-money from over 40'000 CHF.
Elegance reigned supreme at the Piazza di Siena, both on stage and in
the audience, to witness four days of outstanding sports performances.