Group confident that 2005 sales will continue to grow
21 April 2005 – The Federation of the Swiss Watch Industry FH informs
today in its statistics of March 2005 that watch exportations decreased
by 5.6% and that the number of units (finished watches) dropped by 35%
compared to 2004.
The Swatch Group shows no decline in March 2005, except for Swatch. The
brand launched new models in March 2004 and changed, this year, its launching
rhythm for its collections. A launch always generates a perceptible sales
increase. Despite the temporary effect of the Swatch watch brand, Swatch
Group continues to gain considerable market shares.
After the international watch and clock exhibition Baselworld’05, Swatch
Group sales show already in April 2005 a strong increase compared to 2004.
Moreover, Baselworld took place earlier in 2005, with the result that
many retailers bought less in March 2005 than in 2004. However, they are
compensating noticeably already in April 2005.
Based on all the facts, results and informations available, the Swatch
Group management is confident that sales will continue their growth as
Béatrice Howald, Head of PR/Press, Swatch Group
+41 32 343 68 33, Fax +41 32 343 69 22
financial analysts: Edgar Geiser, Thomas Dürr Swatch Group
+41 32 343 68 11, Fax +41 32 343 69 16