Press release

The Swatch Group Announces Retail Partnership With Tourneau

Geneva, Switzerland, April 6, 2006

The Swatch Group Ltd, the world's largest watch company, announced today a new retail partnership to open a chain of watch stores in premium outlet malls across the United States with Tourneau, the world’s largest watch store, as recognized by Guinness World Records.

The joint venture, doing business under the name Tourneau, includes pioneering new watch retail stores in several luxury outlet malls in the U.S. and signals a new chapter in the relationship between the two industry titans and within the watch category overall.

Contacts: Tourneau Jen Jones
111 Broadway, 11th Floor
New York City, New York 10006
tel. +1 212.349.8543
fax + 1 212.964.4934

Béatrice Howald, Head of Media Relations,
The Swatch Group Ltd., Biel/Bienne
+41 32 343 68 33, Fax +41 32 343 69 22