Swatch Kaleidoscope exhibition opens in Geneva's Cité du Temps

(Geneva, 13 July 2006)

The Swatch Kaleidoscope exhibition in the Cité du Temps, open from 12 July to 1 September 2006, presents a unique collection. On show are colourful works of art, created by sports, business and fashion personalities, using an unusual combination of sports equipment, Swatch watch parts and artists' materials. These pieces, originally created in the context of the 2004 Summer Olympic Games and auctioned to benefit an IOC/UNICEF sports project in Rwanda, today go on public display for the first time since their Athens debut.

The word 'kaleidoscope' has its roots in the Greek for "beauty and form that leads straight to the middle of things". That is exactly the experience created for visitors to this exhibition in the Cité du Temps as they discover the imaginative exhibits in the context of wall-to-wall art, including street painting. Swatch was the Official Timekeeper of the 2004 Summer Olympic Games and in this exhibition gives expression to 27 Olympic disciplines. By stipulating the integration of real sports equipment into the art, ranging from starting blocks to boxing gloves, Swatch mirrors the brand's own role of creating unique combinations of functionality and creativity.

The Pont de la Machine is at the heart of Geneva and has been one of the city's landmarks since the 1840s. It was originally built to supply water to new public fountains but through the ages has become a symbol of the city's industrial development. Since 2005 the building has been in the hands of the Swatch Group and houses the Cité du Temps, a unique, interactive venue for permanent and guest exhibitions. It is open every day from 9 am to 6 pm.

For further information:

Cite du Temps
Susanne Strombom
Tel. +41 22 818 39 00

  Swatch Ltd.
Katy Jolidon
Tel: +41 32 343 9819