Press release

Swatch Group acquires dial producer MOM Le Prélet SA

Biel/Bienne and Les Geneveys-sur-Coffrane (Switzerland), October 19, 2006

The Swatch Group Ltd. acquired with immediate effect 100% of the shares of the watch dial manufacturer MOM Le Prélet SA in Les Geneveys-sur-Coffrane (Switzerland) from the owners, Ms. Monique Giorgis, Messrs. Olivier Schwab and Jean-Marie (Mario) Schwab. Mr. Olivier Schwab, current main shareholder and General Manager will continue to head operations of the new Swatch Group company which employs some 125 persons, thus ensuring the supply to all its present clients within and outside the Swatch Group.

Edgar Geiser, CFO, et Thomas Dürr, Corporate Treasurer
The Swatch Group AG, Biel-Bienne
Tél. +41 32 343 68 11, fax +41 32 343 69 16
e-mail :

Béatrice Howald, Head of PR/Press, Swatch Group
+41 32 343 68 33, Fax +41 32 343 69 22