Press release

Press release Swatch Group takes off from Orly Airport in France

Biel/Bienne, 3 May 2007
At the beginning of May, “Tech-Airport S.A.S.”, a subsidiary of The Swatch Group Ltd. (Switzerland), which specializes in airport distribution, won the call for bids published by Aéroports De Paris for watch and jewellery boutiques at Orly Airport, France.
Tech-Airport already has thirteen points of sale at Roissy Charles-de-Gaulle and is delighted to be able to add five further boutiques opening on 1 January 2008; this makes it the leader on the two major French airports.
All the boutiques will be gradually refurbished using the concept applied in Roissy, i.e. a Swatch Store and four multi-brand points of sale. This concept has already proved successful: in less than three years of activity, Tech-Airport has achieved record sales figures.
Tech-Airport was created in 2004 and currently operates thirteen points of sale at Roissy Charles De Gaulle: five multi-brand boutiques and eight Swatch stores; the Omega Boutique is due to open in July 2007.

Swatch Group is the world's number one maker of finished watches. Group companies sell watches under eighteen different brands and the multibrand Tourbillon retail mark. Present in all segments of the retail watch market, the Group is also active in the manufacture and sale of jewelry, watch movements and components. Swatch Group supplies nearly all components required to manufacture its finished watches and supplies movements and components to third-party watchmakers in Switzerland and around the world. Swatch Group is also the most important player in advanced nanomechanical and nanoelectronic technologies essential to watchmaking and other industries. The Group employs more than 20,000 persons in over 50 countries. Gross sales in 2006 increased by 12,3 % from the previous year to 5.050 billion Swiss francs, net profit by 33,7% to CHF 830 million.

Edgar Geiser, CFO, et Thomas Dürr, Corporate Treasurer
The Swatch Group AG, Biel-Bienne
Tél. +41 32 343 68 11, fax +41 32 343 69 16
e-mail :

Béatrice Howald, Head of PR/Press, Swatch Group
+41 32 343 68 33, Fax +41 32 343 69 22


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