Press Release

Tech-Airport flies south: Swatch Group takes over Nice-Côte d’Azur airport boutiques

Biel/Bienne, 11 July 2007
– "Tech-Airport" – a subsidiary of The Swatch Group Ltd. (Switzerland) which specializes in airport distribution – has this week taken over the five watch and jewelry boutiques at Nice-Côte d’Azur airport in France.
Tech-Airport already has 13 sales points at Roissy Charles-de-Gaulle airport and also won the call for bids for five new boutiques at Paris-Orly airport in May of this year.
With Tech-Airport thus having a new take-off point for sales, the company is now the leader in airport distribution for watch and jewelry in France.
Tech-Airport was created in 2004 as a multi-brand retail specialist for watches and jewelry (tax & duty free) at airports, with an initial six points of sale. The company has since grown solidly both in terms of turn-over and profit as well as external growth.
Tech Airport currently employs 130 people across its 19 points of sale, making it number one in this sector of the French market.

Swatch Group is the world's number one maker of finished watches. Group companies sell watches under eighteen different brands and the multibrand Tourbillon retail mark. Present in all segments of the retail watch market, the Group is also active in the manufacture and sale of jewelry, watch movements and components. Swatch Group supplies nearly all components required to manufacture its finished watches and supplies movements and components to third-party watchmakers in Switzerland and around the world. Swatch Group is also the most important player in advanced nanomechanical and nanoelectronic technologies essential to watchmaking and other industries. The Group employs more than 20,000 persons in over 50 countries. Gross sales in 2006 increased by 12,3 % from the previous year to 5,050 billion Swiss francs, net profit by 33,7 % to 830 million Swiss francs. www.swatchgroup.com

Contacts
Edgar Geiser, CFO, et Thomas Dürr, Corporate Treasurer
The Swatch Group AG, Biel-Bienne
Tél. +41 32 343 68 11, fax +41 32 343 69 16
e-mail : investor.relations@swatchgroup.com

Béatrice Howald, Head of PR/Press, Swatch Group
+41 32 343 68 33, Fax +41 32 343 69 22
E-mail: press@swatchgroup.com