Press release

Closing of the existing share repurchase program The Swatch Group Ltd: Closing of the share repurchase program of CHF 420 million as at September 9, 2008

Biel / Bienne (Switzerland), September 10, 2008

As at September 9, 2008, The Swatch Group Ltd has completed its repurchase program in the amount of CHF 420 million which it started on virt-x and on SWX Swiss Exchange on December 10, 2007.

Under this share repurchase program, The Swatch Group Ltd has repurchased, via two separate trading lines, 755,000 bearer shares at a nominal value of CHF 2.25 each and 3,920,000 registered shares at a nominal value of CHF 0.45 each.

With the resolution of the Annual General Meeting held on May 21, 2008, 4,055,000 registered and 820,000 bearer shares were released for a capital reduction. Thereof 1,205,000 registered and 250,000 bearer shares were related to the share repurchase program now completed, the remaining shares resulted from the previous program over CHF 400 million which was closed as of November 8, 2007. The cancellation of the shares as well as the capital reduction became effective on August 19, 2008.

The share capital of The Swatch Group Ltd amounts to CHF 125,210,250.–. It is divided in 124,045,000 registered shares at a nominal value of CHF 0.45 and 30,840,000 bearer shares at a nominal value of CHF 2.25.

Swatch Group Media:
Béatrice Howald
Head of Media Relations The Swatch Group Ltd, Biel/Bienne
Tel. +41 32 343 68 33
fax +41 32 343 69 22

Ferton Holding SA
Jean-Claude Beney
Strategic Development Ferton Holding SA, Delémont
Tel. +41 79 373 18 85

Swatch Group Investors:
Edgar Geiser, CFO Thomas Du"rr, Corporate Treasurer
Tel. +41 32 343 68 11
fax +41 32 343 69 16



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