Press release

Swatch Group: Key Figures 2009

Biel / Bienne (Switzerland), February 9, 2010

  • Group gross sales of CHF 5 421 million, on comparable basis (excluding 2008 divestments of Sokymat and Michel) –6.3% at constant exchange rates and –8.1% in total lower than in the record year 2008.
  • Watch segment sales with a decrease at constant rates of –5.5% largely outperform Swiss Watch Federation export sales (–22.3% in 2009), gaining market shares for the Group in practically all price segments and markets.
  • Operating profit reaches CHF 903 million or 17.6% on net sales (versus 21.2% in 2008), with a very strong performance in the second half-year (EBIT margin of over 20%) despite currency losses of CHF 105 million versus 2008.
  • Net income amounts to CHF 763 million, –8.9% less than in 2008, with 14.8% of net sales exactly the same as in the previous year.
  • Substantial equity of CHF 6 billion or 77.6% of total balance sheet (versus 75.3% in the prior year).
  • Dividend 2009 proposed: CHF 0.80 per registered share and CHF 4.00 per bearer share.
  • At the Annual General Meeting, the Board of Directors will propose reelection of its current members and in addition the election of Jean-Pierre Roth and Georges Nicolas Hayek as new Board members.
  • A good start so far in 2010, January sales representing the second-best month of January in the history of the Group, with an excellent outlook for the Group for the rest of this year.
Swatch Group: Key Figures 2009 – PDF Document with more details (817 KB)


Béatrice Howald, Head of Media Relations
The Swatch Group Ltd, Biel/Bienne
Tél. +41 32 343 68 33
Thierry Kenel, CFO, Thomas Dürr, Corporate Treasurer
The Swatch Group Ltd, Biel/Bienne
Tél. +41 32 343 68 11