Is it enough that a manufacturer
claims to belong to high-end watchmaking, for that to be true? Is
it enough for a product to be expensive in order to really be part
of this category? A few questions immediately spring to mind ; is
price a criterion, and if not, how can one define the real notions
of quality ? Is the top of the range a question of products or of
We will attempt to establish a few elements that genuinely define
the top of the range. The issue is really to determine where the
limit between the top of the range and luxury actually lies.
While the high-end segment implies the objective criterion of price,
luxury focuses on the subjective criteria of image, dreams and emotions…
The excellence of a watch is of course determined
by technical options chosen and reliability, but the level of finish
and it is the aesthetic choices that make all the difference. The
time taken in crafting a top-of-the-range watch is considerably
longer than average.
The object of an in-depth pursuit of
harmony, design and aesthetic guidelines that are laid down right
from the conception of the movement. Each detail is taken into consideration
in order to achieve the best possible result in terms of quality
and aesthetics. All parts of the watch must be carefully thought
out, meticulously perfected down to the smallest detail, optimised,
fine-tuned. A tradition of craftsmanship and a wealth of know-how
are combined with cutting-edge technology and exemplary finish.
The tradition of watchmaking expertise and authenticity is thus
maintained while ensuring objective quality, meaning impeccable
Finishing a movement consists of performing
all the decorative operations once the functional machining operations
have been completed, in order to create the artistic emotion of
beauty and technical perfection.
All surfaces of the parts are touched up, corrected and decorated.
These operations are entirely done by hand with various tools such
as : files, buffs, stones, burnishers and a polishing lathe.
Among the finishing techniques, one
is particularly representative of the top of the range : namely
chamfering, which consists of fine bevelling and polishing the edges
of a given watch part. . Bevelling is an extremely meticulous task
enabling the watchmaker to eliminate the traces of machining and
any unattractive burrs which might impede the smooth functioning
of the mechanism.
The shape of the part is thereby underscored and the light plays
on the bevels, giving a pleasing effect: it represents a significant
criterion of aesthetic finish.
The accomplishment of these tasks results
in various surfaces such as graining on flanks, trimming, straight
graining, matt appearance, mirror-polish bevelling and smooth polishing.
The authenticity of hand-bevelling can be seen by the "clean" edges
of the interior and external angles, as no machine is currently
capable of achieving them.
A watch must also be distinguished
by the care devoted to finishing the smallest details, while nonetheless
remaining free from any superfluous ornamentation. Thanks to the
purity of its lines and its remarkable understated appearance, one
rediscovers that a beautiful watch is sometimes a very simple watch
- as simple as tradition itself.
Some brands have fully grasped this and succeed in merging technical
and jewellery performances : a real jewel and a real watch.
In a nutshell, aesthetic appearance
must in no way attempt to compensate for any technical deficiency,
no must it be detrimental to the smooth running of the complication.
While a watch is still a device for measuring time and will remain
so, even such a highly technical product is nonetheless an object
whose aesthetic qualities are a determining factor in a purchase
Harmonious proportions, remarkable
quality of craftsmanship : the fruit of a passion devoted to satisfying
the demanding aesthetic tastes of a public of connoisseurs.