It Was Only a Matter of Time
Swiss chocolate, Swiss cheese and
Swiss watches just like the Swiss Army knife, stand for quality
"Made in Switzerland". Wenger S.A. with their Headquarters
in Delémont in the Jura mountains, established in 1893, is one
of Europe's leading knife makers and one of only two official
producers of the Swiss Army knife. Skilled workers abound in the
Jura mountains, where watchmaking is a predominant industry, manufacture
the famous Wenger knives in multiple operations on the latest
machinery.
It was only a matter of time before Wenger S.A. would start
designing and selling its own range of watches; in fact,
this happened approximately eight years ago. The USA was
initially looked upon as the exclusive marketing outlet. Wenger
watches, with their characteristic Wenger logo incorporating the
Swiss cross within a red square with rounded edges, literally
conquered that market. The annual sales in North-America now reach
several hundred thousand Wenger watches. The reputation of the
famous army knife with its inimitable features no doubt contributed
to this unassailable success - top functionality, reliability,
Swiss quality and best price/performance ratio.