A New Interpretation: Dashboard P´6612 PTC by Porsche Design

Grenchen/Bietigheim-Bissingen. With the P´6612 PTC, the watchmaker Eterna presents the first characteristic model of the Dashboard Line new edition from the Porsche Design wristwatch collection. The timepiece has acquired a new look and its innovative DLC finish, which reflects the technological and functional perfection of Porsche Design. The new P´6612 PTC will be presented for the first time at the international watch and jewelry exhibition “Baselworld” (April 3 – 10, 2008) and will be available in Porsche Design Stores and specialist shops from autumn of 2008.
New Model
Its clearly-structured dial is unmistakable: the P´6612 PTC again draws inspiration from the dashboard of Porsche sports car, for which the Dashboard Line is named. The new dial has the distinctively typical honeycomb pattern and appears in the color variants black and – for the first time – off-white, with white and red accents that enhance its sporting, dynamic look. The tachymeter dial for speed measure-ment bears the unique classical Porsche Design typography. The numerals and indices are applied in a light or dark rhodanized-diamond finish, some of them with white ‘superluminova’, as are the hands, which are pointed for the first time for even more precise reading of the time. The watch’s sporting image is enhanced by the chronograph function, highlighted in red, the stopwatch hand, the minute mark-ings and the red “Dashboard” logotype applied to the dial. The three totalizators have light or dark rhodanized surrounds and contribute to the clear structure of the dial, which is surrounded by a DLC-coated bezel.
DLC Technology
One innovation is the special coating used for the watch for the first time by Eterna for Porsche Design. Thanks to DLC (Diamond-Like-Carbon) technology the new timepiece has acquired its dark color and masculine appearance. In addition, thelayers of DLC deposited during the vacuum-based process achieve a smooth, homogeneous surface characterized by extreme hardness and scratch resistance. The properties of DLC come very close to those of diamonds. The coating protects the watch from abrasion and corrosion. Thanks to the special process used, the relevant surface structures of the case remain visible despite coating with DLC. As well as the case, the crown, the push-piece and the titanium strap are also coated with DLC. The new crown, with “Clous de Paris”, also ensures a better grip.
Porsche Design Rotor System
The Dashboard P´6612 PTC is equipped with a special Porsche Design rotor, based on the design of a Porsche sporting wheel-rim. The rotor, made of a coated heavy metal, is secured in authentic style by polished screws on the rotor blade made of high-strength titanium. Towards the axis, the rotor is made of light tita-nium. The outermost ring of the rotor is made of a heavy metal. The concentration of weight at the outer edge of the rotor optimizes the production of energy. A small amount of movement generates a lot of momentum for the automatic winding mechanism. The sapphire crystal plate affords a view of the rotor system and the automatic mechanism ETA 2894-2.
The Porsche Design brand
Porsche Design is a global luxury men’s brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical inno-vation and represent functionality and timelessness in its purest form. Porsche Design products are sold in own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores.